Popular Austin jeweler Kendra Scott has saddled up her first Yellow Rose boutique in San Antonio. The freewheeling Western lifestyle brand is now selling baubles and boots at 302 Pearl Parkway, the former home of fair-trade shop Ten Thousand Villages in the Pearl.

The Texas designer, and fiancée to country superstar Zac Brown, launched Yellow Rose in 2023, initially as a limited-edition collection under Scott's main brand. The sales soared, so it soon became its own label. In November 2024, Yellow Rose branched out with its first three brick-and-mortar shops in Austin, Dallas, and Houston.

No two locations are identical, however. The San Antonio store is full of considered details like antique doors sourced from Round Top and a silk longhorn bull. Two distinct sections anchoring the boutique — a counter repurposed from an antique apothecary and a hat bar — are joined by terracotta tile floors.

A view of the shop.Photo courtesy of Yellow Rose by Kendra Scott

Although shoppers will find plenty of squash blossom-esque necklaces and horsehead bolo ties, Yellow Rose carries more than jewelry. Fashionistas can pull together a full look with hats, footwear, handbags from Juan Antonio and apparel from Three Sons, Arloom, and H Bar C. There's even a denim line thanks to a collaboration with Western wear giant Wrangler.

“There’s a richness to San Antonio — its history, artistry, and sense of soul — that aligns with what we’re building at Yellow Rose,” says Scott in a release. “Since its inception, this brand has evolved into something much bigger, a way for people to express their individuality and personal style. San Antonio brings that to life in such a beautiful, authentic way.”

Yellow Rose by Kendra Scott is now open daily at Pearl, 10 am-8 pm.