The Mala Luna Music Festival makes its debut in San Antonio on what looks to be a busy Halloween weekend. Area music fans will be heading to Southtown, the former Lone Star Brewery to be exact, for the festival, which takes place October 29 and 30.
Mala Luna features renowned EDM and hip-hop talent. Texas native and hip-hop artist Travis Scott will headline the first day, preceded by acclaimed EDM producer/DJ Steve Aoki. Rapper/producer Tory Lanez, rap duo Rae Sremmurd, as well as Lil Yachty, Jacquees, Sango, Kranium, PhillipWolf, and more. DJ/producer Kaskade headlines Sunday's slate of performers, which includes rising act G-Eazy, rapper Kevin Gates, singer/songwriter Kehlani, and many others.
Mala Luna is the newest enterprise from ScoreMore Shows, an Austin-based music promoter that has been booking concerts for more than six years. Zach Paul, Mala Luna event producer, said ScoreMore founders Sascha Stone Guttfreund and Claire Bogel have demonstrated an ability to develop solid relationships with artists they have been booking over the years.
"We felt the inaugural year of Mala Luna would work best if we focused on EDM and hip-hop and then grow from there," said Paul. "To have these types of headliners the inaugural year of the fest is very exciting for us, and the reaction and feedback we have gotten from the fans thus far has been amazing."
Guttfreund said that while the music fest is from a promoter outside of San Antonio, it's being developed to reflect tastes of local hip-hop and EDM fans. "We try to be sensitive, particularly in a place like San Antonio when it's so close to people's hearts," he said. "I think we're just trying to do something cool here and do something special."
The event's organizers are also working to make it distinctive by offering things aside from the live music. The festival will salute the area's heritage, for example, by using part of the historic brewery to stage a Dia de los Muertos installation filled with creations from local artists. Other art displays will be onsite, alongside local food vendors and merchants.
"Festivals have to be more than just music. There has to be art, there has to be interactive sponsors onsite and activations, and I think most important of all, this event has to be local," Paul said. "We want Mala Luna to be a reflection of the culture and the people of San Antonio."
Single-day general admission passes are $89. General admission two-day tickets are $119. VIP two-day passes range $159 to $399 and include perks like preferred viewing areas, quick entry, dedicated bars and restroom facilities, and festival merchandise.
A portion of the proceeds from each ticket will go to the Network for Young Artists, a local nonprofit that offers budget-friendly classes in dance, voice, and music for children and teenagers. Two NYA students, Chloe Delgado and Chase Sauer, have been chosen to perform at the festival.
ScoreMore organizers hope Mala Luna will further raise San Antonio's profile as a city knowledgeable of a range of music, ready for similar events, and supportive of the local arts community. "We've been here a long time. We hope to be here for a long time," said Guttfreund.