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San Antonio shoppers who are a wee bit frustrated when they can’t find specialty grocery products can now source such goodies from the comfort of home, thanks to the largest and fastest growing Asian and Hispanic e-grocer in the U.S.
Weee! — a company headquartered in Fremont, California, founded in 2015 originally to make hard-to-find and authentic Asian ingredients easy to access and affordable for shoppers — has launched in San Antonio.
Available online through the Weee! website, as well as through the Weee! app (for iOS and Android), the grocery service offers more than 3,500 products ranging across 13 grocery categories, which it sources and delivers directly to consumers the next day. It’s free of charge (with a $35 minimum), and more than 10 million Weee! orders have been fulfilled to date.
Many of the products Weee! offers are sourced in local regions, while some of the more difficult-to-acquire and exclusive goods are brought in from locales across the globe. Weee! claims its prices are often lower than those in traditional supermarkets, and the service doesn’t charge a subscription fee like some grocery-delivery offerings.
So, just what can you get from Weee!? In addition to 350 types of fresh produce, seafood, local meat, dairy products, frozen food, beverages, pantry staples, snacks, health and beauty items, and meals from popular local restaurants, also available are morsels like Sabritas flavored peanuts, a variety of mole sauces, all the Tajin seasoning and hot sauce anyone could ever need, plus dried shrimp snacks, onion pancakes, drinkable yogurt, and even half a roast duck.
Additionally, Weee! touts its efficiency, noting it works to precisely predict demand (rather than overstocking inventory), thereby generating “virtually zero food waste,” while passing the savings along to customers.
According to some industry publications, the COVID-19 pandemic has helped accelerate the adoption of online grocery shopping in the U.S., with Insider projecting that online grocery adoption will reach 55 percent of American consumers by 2024. And that figure could climb to 66 percent by 2024 if the pandemic persists for a longer period.
What’s more, a recent study outlined in Supermarket News found that as the U.S. population demographics change, so are Americans’ shopping trends.
That study, from marketing firm Acosta, notes that multicultural shoppers tend to shop for groceries through additional retail channels, meaning they likely have to visit several stores to secure their chosen goods. That’s a chore online grocers like Weee! hope to ease. And the Acosta study notes multicultural consumers are embracing the latest grocery trends, including digital shopping services at a higher rate than the overall U.S. population.
“Thirty-three percent of U.S. shoppers ordered groceries online for delivery or pickup in the past 30 days versus 57 percent for Hispanic, 44 percent for Asian American, 41 percent for African American, and 29 percent for white/non-Hispanic consumers,” a September 2020 Supermarket News story says of study data.
With Supermarket News asserting that grocery trends of the coming decade will mostly be shaped by multicultural consumers, one thing is clear: Online grocery shopping is here to stay — at least until someone bags the next great idea.