NYX Professional Makeup will open the doors to their 100th retail store. The milestone achievement will be marked by a weekend full of grand opening celebrations at The Shops at La Cantera.

NYX Professional Makeup stores combine digital technology with a hands-on educational environment that provides consumers with a completely new makeup experience. The store features a series of innovative technologies, such as the exclusive in-store Beauty Bar, an interactive makeup station featuring custom video tutorials, a trend-based Lip Bar, and Shadow Bar.

To celebrate the 100th store opening, NYX Professional Makeup will host a formal ribbon cutting ceremony on Friday, February 24 at 9:30 am, followed by a meet-and-greet with LustreLux, a top beauty vlogger, on Saturday, February 25 from 2-4 pm. The first 100 people in line will receive wristbands to attend the meet-and-greet. On Saturday, wristbands will be distributed to the first 200 people in line, two hours prior to the meet-and-greet.  

Additionally, beauty junkies in attendance will be treated to exciting prizes, limited-edition collectibles, and giveaways including:

• First 100 people in line on Friday’s ribbon cutting will receive 100 gift bags valued at over $100
• Exclusive T-shirts featuring the locations of 100 NYX Professional Makeup Stores
• Express makeup touch-ups with professional makeup artists
• Special daily “prize packs” which will reward the 100th person in line each day, the 100th sale each day, and the first sale over $100 each day