Will a stretch of San Antonio’s Broadway Corridor soon look like California’s famous Rodeo Drive? High-end shopping center Broadway East (BESA) cleared a significant hurdle when the city’s Historic and Design Review Commission gave the go-ahead to move a historic house necessary for the project to break ground.

Compared to the nearby Pearl District, BESA will have a heavier focus on luxury retail than dining options. A leasing brochure details a merchandising vision for the project that includes big designer names like Gucci and Louis Vuitton, heritage brands like Filson and Pendleton, and luxe skincare lines like Le Labo and Aesop.

The shopping center also hopes to attract premium home goods stores, a gap in a local market dominated by discount chains like HomeGoods and At Home. The brochure lists Design Within Reach, CB2, and bedding brand Parachute as key gets.

BESA will have a greater focus on retail than Pearl.BESADistrict.com

In addition to the lineup of shops, plans call for residential buildings, a 15-floor hotel, office space, and a scattering of food and beverage concepts. The 15-acre tract will be built in phases, with the first section aiming to open in late 2027.

In January, the commission granted conceptual approval to the project but had a few stipulations before the project could move forward. Among them was the relocation of the property’s existing two-story neoclassical revival house and a landscaping plan with more shade.

According to renderings, an ornate facade familiar to many Broadway travelers will be incorporated into the contemporary architecture.

An existing historical facade will be incorporated into the design.ShopCompanies.com

The Government Hill site is owned by BESA Land Partners, a limited liability company registered to local real estate firm Fulcrum Development. The land was previously owned by GrayStreet Partners, which had earlier plans to convert the lot into a mixed-use community.