Trusted San Antonio Realtor Carter Craig marries her deep love of real estate with a keen eye for design and a DIY spirit. Her appreciation for homes started at a young age, living in several remodeled by her father, and enjoying long neighborhood walks with her grandmother, picking out the best yards on the block. Later, as her friends began buying their first homes, Craig was on hand with remodeling advice.
As a Realtor, she brings that guidance and creativity to her clients, working hard to find their perfect home — not just a house. For her, the process is like a treasure hunt, and when the ideal home is found, her background in government and lobbying means Craig has the negotiating skills needed to make all parties happy.
When she's not scouting dream homes for clients, Craig loves working on her own home remodeling projects, traveling, and finding inspiration for her ever-growing garden. She and her husband, Brandon, love cooking and entertaining alongside their "first mate," Emma the Schnauzer.
We chatted with Craig to find out more about her work and what drives her.
CultureMap: What inspires you to do what you do?
Carter Craig: Helping people find the right home, not just a house. Finding a house is easy, but it is more than that — it’s a street and community that is right for them and their lifestyle. I want to find people a home that works for their life, versus a home they can “find a way to make it work.” Sometimes this means finding the potential in a house, opening a wall, adding doors to open the space to the outdoors — customizing the house into a home specifically for them.
CM: What’s one piece of advice you’d give to people looking for their dream home?
CC: Try and look past what is in front of you! It takes you to make your dream home. Colors can be changed and spaces can be reconfigured. Also, find an area that makes you happy to drive into each day.
CM: And advice to those who are selling?
CC: Stay focused on your motivation for selling. If it’s financial, be patient and pay attention to feedback. If there are tweaks to be made, it may pay off. Don’t let emotions cloud your decisions, and listen to your agent. You hired them for their expertise. When in doubt, paint it white — it looks clean, and clean sells.
CM: Sum up San Antonio in three words.
CC: Home, food, culture.
CM: What do you consider your "special skill"?
CC: Understanding the way my clients live and being able to translate that into seeing past just a “house” and recognizing its potential as my client’s home.
CM: What's one thing people might not know about you?
CC: I am a walking Pinterest account. If I am not working in my yard, I am scouring every lifestyle website, blog, etc. From boho to midcentury and everywhere in between, I can give you up-to-date ideas, and, more importantly, tell you where to get it — in every price range!
CM: Finish the sentence: "It's a good day when..."
CC: It’s a good day when the sun is out and I have a list of properties to look at with fun clients — it’s like a treasure hunt! Being there when someone walks through the door of a house, and as they walk through the rooms, getting the look on their face that says, this is “their house.” It’s a great moment. When I get to see that look on a client’s face, that’s a good day.