EYE OF THE SLIDER
Detroit slider joint skates into San Antonio with free combo meals for a year
Savvy Sliders is making moves in Whataburger country.
The name sounds like a long-lost episode of 30 Minute Meals where Rachael Ray expounds on the wonders of King’s Hawaiian rolls. But Savvy Sliders may soon become as ubiquitous in Texas as Whataburger.
In early summer, the Michigan-based chain chose the former Project Pollo location at 303 San Pedro Ave. as the opening salvo in an ambitious Texas expansion plan. Reportedly, it was the highest-volume debut in the brand’s brief history — perhaps the reason it waited until September to celebrate its grand opening.
Naturally, guests can expect another madhouse when they arrive on September 7 for the ribbon-cutting at 10 am. The first 50 customers will receive a free combo meal for a year. Lest the winners get blasé facing 52 weeks of bite-sized sandwiches, the franchise offers a dozen variations.
Among the best-sellers are sliders topped with Angus beef patties and typical toppings, fried or grilled chicken filets, and a chipotle black bean burger. For a nominal premium, diners can also munch on New England-style crab cakes, fried cod, or rib-eye steak.
The joint also dishes out chicken fingers, salads, and custard shakes. Most meals are priced under $10, an attractive charge in a world crowded with $20 grain bowls. (One might notice that the branding is colored in a workaday black and brick.)
Importantly, Savvy Sliders is also open 24 hours a day, a rarity in San Antonio. The decision to drink a second vodka Red Bull will surely seem less ill-advised when the resultant sleeplessness is paired with a fried egg and bacon-topped Hangover slider.
That's quite the stack.Hagan Rivas Marketing and Media
Camp Outpost has a signature look.Hagan Rivas Marketing and Media