San Antonio-based H-E-B is celebrating 50 years of the hometown team with something sweet. Along with a new, limited-time Spurs Creamy Creations flavor (chocolate malt ice cream with chocolate rice crispy crunchies and a chocolate swirl), the supermarket brand is also launching an equally sweet sweepstakes to score custom sneakers, courtside Spurs seats, a year supply of ice cream, and more.

Coming in half-gallon and pint sizes, the Spurs Creamy Creations Courtside Chocolate Crunch will be available throughout South and Central Texas, including San Antonio, Austin, Corpus Christi, Laredo, and the surrounding areas. Made in San Antonio, the flavor is part of the company’s Select Ingredients line, which excludes more than 175 artificial flavors, preservatives, and ingredients.

Designed by H-E-B partner Nick Garza, the new flavor will feature silver, black, and gold packaging with icons of championship rings, the Spurs logo, and the Spurs Coyote.

Along with the delicious new offering, H-E-B also launched a sweepstakes with prizes ranging from $100, $200, and $500 H-E-B gift cards to custom H-E-B and Creamy Creations leather sneakers, courtside seats (and a parking pass) to the December 12 home game against the Cleveland Cavaliers, a signed Spurs jersey, or a year's supply of Creamy Creations. Head to heb.com/spurs for official rules and to enter the sweepstakes, which ends on November 17.

In anticipation of the Spurs 2022-2023 season, H-E-B is also rolling out a digital video series highlighting Spurs stars like Keldon Johnson, Jeremy Sochan, and Devin Vassell. The first video aired on October 20, and more videos will be released throughout the year.

“We’re excited to team up again with the Spurs and celebrate their 50th anniversary with a tasty, new ice cream flavor and fun giveaways our loyal customers and Spurs fans will enjoy,” said Ashwin Nathan, H-E-B Group Vice President of Marketing, in the release. “Each year, we look for ways to create an entertaining start to the season, and this year in our video series, we’re excited to welcome some young, new stars to the set.”