Day of the Dead San Antonio is a three-day celebration, featuring a River Parade (October 27), music, food, and other festivities. Kids can indulge in face painting and participate in the Altar kit workshop and painting workshop. Visitors can view the Calavera Collection created by local artists, the colorful Alebrije Exhibit, and the Student Calavera Art Wall.

On Friday and Saturday, adults 21 and older can buy tickets to the Herradura Legends Lounge, where they can Indulge in Herradura Legend tequila, savor specialty cocktails, and dance the night away with a DJ.