Girl Scouts unveil radical new flavor for 2023 cookie season
The Girl Scouts are up to something radical: According to a release from Girl Scouts of Northeast Texas and Girl Scouts of the USA, they're adding a new flavor for the 2023 season that's a spinoff of their trademark Thin Mints cookie.
Called the Raspberry Rally, it's a thin, crispy cookie that looks and acts like a Thin Mint, with the same chocolaty coating. But instead of a minty center, it's infused with raspberry flavor. Gasp.
They're calling it a sister to the Thin Mint but everyone knows that the Thin Mint is an only child and has no siblings.
The new raspberry-flavored cookie will be available to consumers nationally during the 2023 Girl Scout Cookie season, alongside favorites like Thin Mints and Samoas. But it will be available online only, the first Girl Scout cookie lineup to be thusly sold, with the idea that it will enhance Girl Scout e-commerce sales and entrepreneurial skills.
It will also be available in limited quantities, so stand by for some frenzied online ordering once the season begins.
UPDATE 1-12-2023: Girl Scout cookie season begins on January 12. The Raspberry Rally, for sale online only, will be available for purchase on February 27.
The release recounts the myriad pluses of the Girl Scouts cookies program, not that anyone needs persuasion, I mean all you have to say is cookies, but here goes:
- One-hundred percent of proceeds raised from in-person and online cookie orders directly benefit local councils and troops.
- Girl Scouts learn leadership, problem-solving, and community building through the Girl Scout Cookie Program, resulting in an invaluable experience that cultivates an innovative, entrepreneurial spirit.
- The Girl Scout Cookie Program encourages girls to be risk takers, to think outside of the box, and to be confident in their own abilities.
The program embraces the understanding of the world of business, money management, and entrepreneurship. Cookie Business badges range anywhere from goal setting to learning effective in-person and online sales pitches, using market research, creating business plans, and implementing digital marketing campaigns.
There's also the fact that it's just fun to get something that isn't readily available 365 days per year.
This is not the first new flavor the Girl Scouts have introduced. Who could forget Adventurefuls, the brownie-inspired cookie with caramel-flavored crème and sea salt they introduced for the 2022 season? Still available, btw.
"The Raspberry Rally is the perfect addition to our delicious line up of Girl Scout Cookies," said Jennifer Bartkowski, CEO of Girl Scouts of Northeast Texas. "When you purchase a box of Girl Scout Cookies, you are fueling girls’ learning and development through incredible leadership development programs. All proceeds stay local and support troops in your community with essential funds to power unique opportunities and adventures for their girls."
While Girl Scout Cookies will be available for online-only purchases starting in December, the official start to Cookie Season in Central Texas is January 18, 2023. Visit www.girlscoutcookies.org to sign up to be notified as soon as Raspberry Rally and other Girl Scout Cookies are on sale.