For 78 years, La Familia Cortez Restaurants has been synonymous with downtown San Antonio dining. Now, the long-running hospitality group is introducing itself to a brand-new neighborhood.
In a November 4 release, La Familia Cortez announced its first full-service venture outside of Market Square. Mi Familia de Mi Tierra will open November 19 at 18403 W. I-10 inside The Rim.
The concept will be similar to the company’s other eateries like La Margarita and Mi Tierra. Tex-Mex favorites like enchiladas and tacos will be featured alongside new chef-inspired fare.
The restaurant will also feature a panadería serving a variety of pan dulce and Mexican candy along with coffee. Mariachi Bar, Mi Tierra’s popular lobby bar, will also make the ride to the Northwest Side with a full menu of beer, craft cocktails, and margaritas.
As always, the decor will reflect La Familia Cortez traditions. Altars, twinkle lights, and family photos will give a homey ambiance while contemporary art from San Antonio and Mexico artists will provide vibrant color.
In addition, the group is working with local painter Roberto Ytuarte to create a custom mural that will take more than a year to complete. Culling images from San Antonio’s Zona Cultural, the work will trace the family's roots. Other future cultural endeavors will include events and workshops that promote Latinx heritage.
That programming is a tribute to founders Pedro and Cruz Cortez’s vision of bringing the entire San Antonio community to the table, made even more poignant by Cruz’s passing in May. The “Mi Familia” in the name of the restaurant reflects the family spirit behind the iconic operation.
“For the past 78 years, the Cortez Family has made downtown San Antonio our home and have dedicated ourselves to the preservation and promotion of our cultura,” La Familia Cortez COO Pete Cortez says in the release. “We are blessed to have the opportunity to expand our founders’ legacy and welcome new familia’s into our home to share our comida and cultura while creating new memories.”