If you lack the time — or patience — for meal planning and grocery shopping, there's a solution. PlateJoy and Instacart have debuted a unique partnership in San Antonio that takes the hassle out of dinnertime.
"The reality is that most people cook, and most of us want to eat better. People are absolutely starting to understand that what they eat affects how they feel and that cooking with fresh, whole foods is what's going to make a difference. But making that change needs to be personalized and easy — there can't be a lot of planning involved," says PlateJoy founder and CEO Christina Bognet.
PlateJoy — a meal planning company based out of San Francisco — aims to make healthy eating as accessible as possible, according to Bognet. Users take a quick online quiz to determine their preferences (how many people you're feeding, favorite foods, allergies, weight loss goals), and then PlateJoy creates a daily or weekly meal plan complete with shopping lists and recipes.
And here's where Instacart comes in. San Antonians have the option to send their PlateJoy list to Instacart, where a professional shopper will pick up the ingredients and deliver them in as little as an hour. Finding your favorite brands is easy, too, because Instacart works with Whole Foods Market, H-E-B, Central Market, and Costco.
This partnership has slowly been rolling out to select cities across the U.S. since May. In addition to San Antonio's launch earlier this month, the joint service became available in Austin and Houston on July 21.
PlateJoy memberships cost $59 for six months and Instacart charges an average of $7 per delivery.
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