Associates and executives of Kuper Sotheby's International Realty recently released a series of short films that profile agents through micro-branding, focusing on the story of each individual in order to tell the story of the greater company.
Known for industry innovation, KSIR engaged Chicago-based branding house Evoker, Inc. to produce the films. The second wave of films for top agents have now been released to the public and are making the rounds on social media.
"Our firm is comprised of some of the most exceptional professionals in the real estate business," says J Kuper, owner and principal broker of KSIR. "These films provide unprecedented insight into what makes them both unique and valuable. Buying or selling a home is an intensely personal process, not just a business transaction. We want to give potential clients a way to get to know our agents on a deeper level."
These micro-movies turn the traditional agent bio video on its head. As Evoker puts it, they're films, not just videos — and that's a huge differentiator. These polished films strip away the corporate umbrella and mass-produced structure of a bio video and allow the agent to simply tell their personal story. No two are ever the same.
"Something beautiful shines through for every individual's personality," says Evoker founder Kameron Jackson. "This is a platform to get to know the agents themselves, not just the company. It puts the decision-making process into the buyer or sellers' hands and allows them to decide who they think is a good fit."
With videos shown to increase consumer understanding of a product or service by 85 percent, KSIR has been at the forefront of its industry by integrating video technology into the marketing plan for listings, so it was a natural fit to bring the concept to the associate.
According to Diode Digital, video promotion is 600 percent more effective than print and direct mail combined, and 60 percent of site visitors will first watch a video before reading any text.