Top Texans Under 30 San Antonio
Savvy CEO

Young CEO has what it takes to drive business growth in San Antonio

Young CEO has what it takes to drive business growth in San Antonio

Jenna Saucedo-Herrera of San Antonio Economic Development Foundation
Jenna Saucedo-Herrera, president and CEO of San Antonio Economic Development Foundation (SAEDF). Photo courtesy of San Antonio Economic Development Foundation

Editor’s note: This is the inaugural year for CultureMap’s Top Texans Under 30, a program that celebrates the twentysomething power players making a difference in their industries and communities across the Lone Star State — and, in some cases, the world. The full list is here. For now, read all about Jenna Saucedo-Herrera.

Diversity and development drive Jenna Saucedo-Herrera to help the city of San Antonio grow through domestic and international business relationships. Her experience in various leadership roles in CPS Energy, the largest municipally owned electric and gas energy provider in the nation, means this 29-year-old knows what it takes to innovate.

As the president and CEO of San Antonio Economic Development Foundation (SAEDF), Saucedo-Herrera uses her personal experience with the local San Antonio heritage and unique needs to attract new businesses to the Alamo City. SAEDF is a private, nonprofit organization with the mission of bringing new businesses and industries to the city, facilitating growth and expansion into San Antonio. The organization is leading SA2020’s Economic Competitiveness initiative to build a better San Antonio by 2020.

Saucedo-Herrera chatted with us about the keys to success.

CultureMap: What inspires you to do what you do?

Jenna Saucedo-Herrera: I’m motivated by the ability to make a meaningful difference. In all that I do personally and professionally, I hope to provide real and productive value. My family, colleagues, and team members inspire me to be better every day.

CM: What’s one piece of advice you’d give to other Texans trying to make a difference by innovating?

JSH: Success leaves clues. Be open-minded, observe leaders around you, and never stop learning.

CM: Sum up Texas in three words.

JSH: Proud, mighty, diverse.

CM: What’s one thing that people might not know about you?

JSH: I have a black belt in taekwondo.

CM: Finish this sentence: “It’s a good day when … ”

JSH: I’ve produced, learned, inspired, engaged, and made a difference.