San Antonio-based financial services giant USAA continues to earn its stripes in terms of corporate reputation.
In the newly released Axios Harris 100 poll of corporate reputations, USAA — which serves active-duty military members, retired military members, and their families — ranks first among the seven Texas-based companies on the list.
With a score of 78.8 out of 100, meaning its reputation is “very good,” USAA stands at No. 17 among the 100 organizations on the list.
“We value and appreciate the trust and loyalty members show us each day,” USAA CEO Stuart Parker said in 2018. “Serving their needs and helping plan for their financial future is what all USAA employees wake up each morning with a passion to do.”
Only one other Texas company, Round Rock-based Dell Technologies, joined USAA in the “very good” category. With a score of 77.1, Dell landed at No. 29 on the list.
- Recognized by Forrester’s The U.S. Customer Experience Index as offering the best customer experience among credit card issuers, auto and home insurers, direct-access banks, and direct-access investment brokerages.
- Lauded in the Reputation Institute’s Bank RepTrak study for operating the country’s most reputable bank.
- Ranked No. 30 on Fortune’s most recent list of the country’s best employers.
- Ranked No. 40 on Fortune’s most recent list of the country’s best workplaces for millennials.
Aside from USAA and Dell, here’s how Texas-based companies fared in the Axios Harris Poll 100 ranking:
- Dallas-based Southwest Airlines, No. 54 ranking. Score of 73.4 means its reputation is “good.”
- Dallas-based AT&T, No. 74 ranking. Score of 69.5 means its reputation is “fair.”
- Irving-based ExxonMobil, No. 77 ranking. Score of 67.5 means its reputation is “fair.”
- Fort Worth-based American Airlines, No. 80 ranking. Score of 66.9 means its reputation is “fair.”
- Plano-based J.C. Penney, No. 83 ranking. Score of 66.6 means its reputation is “fair.”
The Axios Harris Poll 100 survey was conducted from November 2018 through January 2019. One group, comprising 6,118 U.S. adults, was asked to identify the two companies they thought had the best and worst reputations. Then, a second group (18,228 U.S. adults) ranked the 100 “most visible” companies across key measures of corporate reputation.
Sitting atop the reputation mountain is Rochester, New York-based grocery chain Wegmans, with a score of 83, meaning it’s regarded as an “excellent” company.
At the bottom of the heap is the U.S. government, with a score of 48.6, meaning its reputation is considered “critical.”