Bedazzling

Jewelry store promising luxe experience opens in tony Alamo Heights

Jewelry store promising luxe experience opens in tony Alamo Heights

Kelly Wade Jewelers
The new store offers custom designs as well as exclusive lines.  Photo courtesy of Kelly Wade Jewelers
Kelly Wade Fry Jewelers
Kelly Wade Fry is graduate gemologist who has trained her staff in concierge service.  Courtesy of Kelly Wade Jewelers
Kelly Wade Jewelers
Kelly Wade Fry Jewelers

Prepared to be dazzled: A new kind of shopping experience is coming to Alamo Heights. On Thursday, November 16, Kelly Wade Jewelers will officially open its doors, offering San Antonians a unique shopping experience. 

The new shop, which opens at 5926 Broadway St. in the Uptown Alamo Heights Shopping Center, will offer a curated, customizable inventory in addition to traditional appraisal, cleaning, and repair services. Customers can also request private showings and receive expert diamond education. The store will also sell exclusive retail lines from Eden Presley, Sloane Street, and Ila, in addition to custom-made offerings.

Kelly Wade Jewelers says it plans on creating a true concierge service for customers. Employees are available to hand select pieces to compliment an individual's tastes, and are available to deliver the goods almost anywhere in the world. "“We offer a personalized approach to the jewelry selection and purchase process," says owner Kelly Wade Fry in a release. 

A graduate gemologist and noted philanthropist, Fry sees the store as another way to give back to her city. "We plan to spoil our customers every time they come in by giving them the absolute finest service,” says Fry. “We want Kelly Wade Jewelers to become part of the social fabric of San Antonio, a welcoming and welcomed neighbor, and a pillar of the community."

Kelly Wade Jewelry will host a grand opening celebration on Thursday, November 16 from 5 pm–8 pm and Friday, November 17 from 10 am-6 pm. Guests can enjoy light bites and cocktails, as well as 15 percent off in-store purchases.