On December 13, shoppers at the Pearl's Holiday Night Market received a little extra Christmas cheer thanks to the generosity of Frost Bank and CultureMap.
From 5-7 pm, reps stationed inside and outside Adelante Boutique handed out gift cards to Bakery Lorraine, Frost Bank tote bags and journals, and $20 Frost cash cards.
The Frost cash cards were distributed with the intent to #frostitforward and do a nice deed for someone else. Upon receiving her cash card, one shopper shared that her friend is a teacher at a Title 1 school and would therefore pass along the card to one of the families. Her selflessness was rewarded with a second card to share.
Another visitor was apprehensive about stopping to chat, but after learning of Frost's #optforoptimism campaign she left determined to brighten someone else's day.
Even a few unsuspecting Frost Bank employees stopped by, thrilled to learn that their company was so dedicated to changing people's lives around Texas.
This festive visit was the latest in a series of pop-ups that are helping San Antonians show generosity and spread optimism. It's all part of CultureMap's partnership with Frost Bank and in celebration of our comprehensive CultureMap Charity Guide, which is your one-stop destination for area nonprofits and charities.
CultureMap and Frost Bank will be hosting more pop-ups in 2019, surprising and delighting folks across the state. Want to know where we might show up next? Follow along on Instagram and Twitter for hints about our next stop.