Big3: 3-on-3 Basketball League
Created in part by rapper/actor Ice Cube, the BIG3 is the American 3-on-3 professional basketball league, which combines superstar players and fan interaction before and after the games to make for an exciting live experience. The entire league is operated and managed by the players, bringing highly competitive basketball played as it’s meant to be.
The games feature half-court play and rules designed for competition and intensity. Instead of a tip off, each game starts with a half-court do-or-die shootout.